An online video is fifty times more likely to get your site on the first page of Google than a single text web page!
You Tube is the world’s second largest search engine next to Google. Why? Because a picture tells a thousand words and in an environment where data and information is propelled at the speed of light, nobody wants to take the time to read….they want to watch.
Online video marketing is the key business differentiator for companies wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.
Fewer People Make Videos. That’s true. It is a whole lot easier to write an article (or pay someone to write an article). Therefore, there is LESS COMPETITION. There are many videos, but there a lot fewer videos than there are articles or blog posts. There is a good chance that nobody else has made a video about your specific topic. There are fewer people that have, if there are videos, already. Again, this means less competition for you!
Videos POP on Search Results. When you do a search on Google or some other standard search engine (i.e. Yahoo or Bing), have you ever noticed videos in the search results? In fact, it’s TOUGH NOT TO NOTICE VIDEOS, because they show a picture and POP at you. They look more interesting than the other websites that are listed, which are just plain, boring titles, even when those other sites are listed ahead of your video.
Videos Rank Well on Search Results. More often than not, videos rank really well, really quickly. In fact, this is why videos are the favorite marketing method of The Ultimate Analyst. We realize that video marketing is effective, probably because they are more interesting to Internet surfers than regular websites, and there are fewer of them to discuss YOUR topic.
Videos are surprisingly cost-effective for companies and with today’s ever changing technology, they are relatively fast and simple to create.